Another contest in box office one-up-manship has begun. The sixth installment in the Harry Potter series brought in $22 million from its midnight screenings helping it toward a total of $58 million on its opening day. But can it make it to $200 million by Sunday?
Is it just me or have we been doing this a lot lately? A movie coming out on Wednesday, raking in a ton of cash at midnight and then banging its way toward a record five day opening. It just seems like the title for the biggest five day opening has been changing hands a lot over the past couple of years (what with movies like Dark Knight, Transformers 2 and Star Trek making massive box office runs) and it doesn’t seem like the title means much anymore.
But all that is beside the point (or is it?). Prince‘s $22 million midnight showing beat the previous $18.5 million dollar mark set last year by Dark Knight. It’s opening day number of $58 million came in fourth all time though behind Dark Knight‘s $67.2 million and the $62 million mark put up by Transformers 2 a couple of weeks ago. Prince‘s showing beat the $44 million opening day tally of Harry Potter and the Order of the Phoenix, which took in $144 million in its first five days.
I seriously doubt this one will go the distance at the box office. I thought it was very good, but it isn’t the most rousing film in the franchise–its final passages, like those of the books, are quite somber and will probably leave repeat business at a minimum, drawing in only the truest Potter fanatics. I doubt very much that word of mouth will spread that positively based soley on audience reactions. Reviews are another story since the film currently has an 87% approval rating on Rottentomatoes.com, a quite impressive showing.
The film will no doubt do well at the box office, but I respected it as more of a serious character film than a crowd-pleasing entertainment. You won’t be extremely uplifted at the end of this film, which will be a big reason why moms won’t want to take their kids back to see it. Ah fuck em. I’m glad they just went out and made a good movie.
UPDATE: While it fell a little short domestically, Harry Potter and the Half-Blood Prince broke the world record for biggest opening day gross (worldwide) with a whopping cume of $104 million.