Who doesn’t remember the 10-year-old toy/cartoon Max Steel? Well, me for one, but I guess I’m not the target demographic for this one.
Max Steel is the story of a 19-year-old extreme sports player who becomes a secret agent whose body is infected by super-duper nano-bytes. It’s the bionic man, only updated with technology in mind. AND EXTREME!
Finally with this toy I understand what Paramount and Mattel are doing. For so long, I thought toys got adapted to movies in order to capitalize on the brand recognition of the property and sell more tickets. Not so. In fact, it’s the other way around, with Mattel using these high-profile movies to re-launch its aging and pathetic toy lines.
So the movie is really one big advertisement for the toy. Which makes a lot of sense, but still causes my soul to hurt.
No director or writer is attached to the project yet.
For those keeping score, here are the Mattel properties that will be forced in front of our eyeballs in the next few years:
He-Man: Masters of the Universe
Major Matt Mason
Untitled Toy Project
I’m telling you…the upcoming summer blockbuster seasons will be the mark of cinematic quality and originality, don’t you think?