I don’t know why I’m surprised. I don’t know why I haven’t sunk into a state of perpetual disillusionment. Maybe movies have just always been a little more sacred to me than this.
If you thought the Mattel thing yesterday was nuts, get ready for more unnecessary merchandising.
Apparently someone at Classic Media, the distributors of the classic Where’s Waldo children’s books, decided a while back that they wanted to try and remarket those books to the public–I guess because they were pretty damn quick and easy to make.
But in this day and age–what with these damn kids and their damn video games–would children really bite? Would they be drawn in by the allure of locating the gangly fellow in the red-and-white striped sweater, the obnoxious hat, and the big damn glasses? If he starred in his own movie, they would!
The film had previously been in development at Paramount, all wrapped up in a fancy time-travel plot. Now, according to The Trades, the rights have found their way over to Universal. I guess there are no guarantees that this is actually happening yet, but the fact that people want to do it makes my stomach turn a bit.
Nevertheless, I kinda wonder how exactly they would go about it. The time-travel thing intrigues me, because I’m just naturally into that kind of thing. I wonder if it’s just going to be a bunch of crazy kiddos, traveling throught time searching for a Waldo who’s barely present in the film, or if Waldo is going to be some Dr. Who kind of character.
I don’t know. Why am I giving it this much thought?